The Largest Coral Reefs in the World

Climate Change And Global Warming - 915 Words

When it comes to the phenomenon of global warming, we are not talking about the temperature of the hot summer this year than last year, but we are talking about climate change, the major changes affecting the environment, atmosphere and climate in general. Climate change is affecting ecosystems on earth and directly impacts the daily lives of people. The warming of the global climate can cause serious consequences. The ecosystem is destroyed. Climate change and carbon dioxide are increasing challenges of our ecosystem. The consequences of such shortages of fresh water, polluted air, energy and fuel scarcity, and health issues related not only affects our lives but also the problem of birth. Climate change causes the loss of biodiversity. Earth s temperature is currently making the species disappeared or are in danger of extinction. About 50% of animal and plant species would face the risk of extinction if temperatures in 2050 increased from 1.1 Earth to 6.4  ° C again. This loss is due to loss of habitat for fallow land, deforestation and warmer sea water. The biologists found that there were some animals migrated to the poles to habitat suitable temperature. For example, the red fox, previously they often live in North America, it has moved up to the Arctic. Man is not outside influence. Condition wild land and rising sea levels threaten our habitat. And while plants and animals lost synonymous with food, fuel and our income are gone. The climate change also causes the warShow MoreRelatedGlobal Warming And Climate Change974 Words   |  4 Pagesabout global warming, whether it is true or false. Is there evidence to prove that global warming has impacted the climate due to the rise in the earth’s temperature? Climate change is a problem that is worldwide that should be reviewed. The rise in the earth’s temperature has caused some impact to the weather and climate changes to many places worldwide. This rise in temperature has the potentia l of causing drastic changes to the earth in many ways. It is time to view the global warming concernsRead MoreClimate Change Of Global Warming924 Words   |  4 Pages Figure 0.1 shows the different effects of global warming. Global warming is the warming of our planet at an extreme rate. The Earth’s climate has warmed by 7.8OC since 1880. (Quick facts about science, 2015). What causes global warming? The cause of global warming is the carbon dioxide. This acts like a blanket. Protecting the earth, and heating the earth. Sun rays would normally bounce around the earth, but with the blanket, the sun rays heat the blanket which heats the earth. (Petersen ScienceRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreClimate Change And Global Warming1060 Words   |  5 PagesClimate change (Klaus) 1000 The terms â€Å"global warming†, â€Å"climate change† or â€Å"greenhouse effect† have become more than just parts of the popular lexicon as they rather are subject of public discussions, scientific research or political debates. Despite the popularity and the ubiquity of these terms, the public’s theoretical and conceptual understanding of them and their causal relations is often based on superficial knowledge and buzzwords or caricatures outlined and depicted in several popular mediaRead MoreClimate Change : Global Warming1194 Words   |  5 PagesDonya Curtis April 19, 2017 English 1001-rough draft Global Warming Global warming is one facet of the broader term climate change. It is the increase in the average temperature of the Earth s surface air and oceans from the mid 20th century and the projected continuation. The Global warming is primarily the consequence of building up greenhouse gasses in the atmosphere. Emission rates for most important anthropogenic greenhouse gas, CO2, have increased 120 fold in the past 140 years. WhileRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversible impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreClimate Change And Global Warming1022 Words   |  5 PagesWhat = Climate Change Who = Emma, Aoife, Julia, Rachael, Mariah and Cà ©line What is it? Climate Change is a change in the demographic distribution of weather patterns, and related change in oceans, land surfaces and ice sheets, happening over time scales of decades or longer. It’s the world’s greatest threat. Climate change is the change in temperature over a period of time. It involves the greenhouse effect and global warming. Where is it? It is an issue affecting everyone everywhere. ClimateRead MoreClimate Change And Global Warming1474 Words   |  6 Pagesphenomenon, known as â€Å"smog† became an often daily occurrence in big, urbanized cites across the globe. Also, Al Gore’s book, An Inconvenient Truth, popularized the issue of climate change and global warming as a result of the damage that the modern world has done to the atmosphere. He noted that people resist the facts about climate change due to the inconvenience of changing their lifestyles. But, uninhibited industrialization of several countries has led to intense modernization and revolution of theRead MoreClimate Change And Global Warming928 Words   |  4 PagesThis paper will discuss climate change and global warming on the economy. The paper also gives a description on climate change and global warming. As well as what it hold for future business owners. It will also discuss what the government is doing about climate change/global warming. Climate change is a long-term shift in the statistics of the weather (including its averages). For example, it could show up as a change in climate normal (expected average values for temperature and precipitation)Read MoreClimate Change And Global Warming1630 Words   |  7 PagesClimate Related Threats Global warming will lead to uncontrollable devastation such as famine, war, and economic instability. Climate change will accelerate the dislocation of hundreds of millions of people and the extinction of many species. The negative effects of climate change are obvious on every continent. Professor Le Quere, director of the Tyndall Centre for Climate Change Research at the University of East Anglia said, The human influence on climate change is clear. The atmosphere and

Corporate Governance Online Business Sustainability

Question: Describe about the Corporate Governance for Online Business Sustainability. Answer: Introduction Corporate governance is signifying the effective process of controlling and conducting the business. While conducting the business, each of the organisations requires maintaining several codes and practices, which are necessary to be understood by the corporate personnel. The efficient board of members need to maintain the set of responsibilities that will be effective enough in guiding the organisation towards success. The better guidance provided by the efficient board members will even ensure the accomplishments of the pre-determined goals. The study will thus be discussing the corporate governance procedure of Leighton Holding, which is one of the leading construction businesses (Baker, 2013). The study will analyse the contribution of the board members in resolving the issues related to the corporate governance procedure. The structured methodology will also be applied to complete the study. Methodology The study is based on the corporate governance procedure in Leighton Holding. The study requires identifying the potential issues during the year of 2013. In order to recognise such issues, it is required to conduct both the primary and the secondary researches. The secondary research will be based on the information derived from the secondary sources. For example, the annual report of the company and the list of board members during that period. On the other hand, the primary research will be considering qualitative analysis of the obtained data. In such cases, the company needed to communicate with one or two of the board members to confirm the issues. It is also required to understand the major initiatives that the board members had to undertake to resolve such issues. Hence, the association of the primary and the secondary researchers will be appropriate to conduct this study. Depending on such methodological structure, the entire study will be conducted accordingly. Background of Leighton Holdings, Australia Stanley Leighton founded Leighton holdings in the year of 1949 and the company has captured the leading positing as the superior contractors. In the year of 1962, the company was enlisted the name under the list of Australian Security Exchange. The company deals with the mineral process, mining equipment, construction process, infrastructure, and engineering services (Investor-And-Media-Centre, 2016). Headquarter of Leighton Holdings is situated at Sydney. However, it is to be notified that the company has the branches in different countries like Middle East, Asia Pacific, Sub Saharan Africa, North and South America. It is also noted that almost 43,000 employees are associated with the company all across the globe. In the year of 2015, the company had to face many allegations against corruptive acts, due to which Leighton Holden transformed the name into CIMIC Group. Structure of the Organisation It is notified that the company has established the partnership business with several entities like Thiess, CPB Contractor, Pacific Partnerships, and Leighton Asia. Having combined with these corporations, Leighton Holden started to provide many facilities like leaderships, finances and structured corporate governance. It is important to mention that the major motto of this organisation is to establish the sustainable approaches for the investment returns to the potential shareholders (Corporate Governance, 2016). In order to meet such objectives, the company has focused on implementing development, accountability, distribution, and morality in a specific way. Determining the motto of carrying out the global projects with the internationalised companies, M. Fernandez, the CEO of the company initiated the functionalities of associating the previous larger enterprises. Most of the operational process of Leighton Holding is associated with the construction business, as CPB contractors are the major business of CIMIC Group. It has already mentioned that due to several allegations regarding the corruptive activities, the organisation had to change the name. The merged companies have ensured almost 100% stake in John Holland, which is another most renowned construction company in Australia. Apart from these companies, Leighton Holden associated with Thiess group, which eventually made the company to capture the leading brand position in the construction business. Headquarter of this larger entity then shifted to Hong Kong, which was the major hub of this business. Another partner company named Sedgman deals with the world class designs, operational activities, mineral process, and construction business (Giov, 2015). It is reported that the merged companies started conducting the business by working on almost 170 projects altogether. After associating w ith Ventia, another construction company, Leighton Holding started providing the construction services across the globe. Issues faced in 2013 and Board of Directors Issue 1: In the year of 2013, Leighton Holding faced the challenging allegations against the corruptive acts performed by the company. It was stated that the international construction business is associated with the discrepancies with the internal company files (Kopnina Blewitt, 2014). In fact, it was proclaimed that Daivid Stewart, the CEO of Wall King was also associated with such corruptions. When the consequences revealed, it caused the real embarrassment for Australia and questioned the corporate governing bodies. Whereas on one hand, Australian businesses have been establishing partnerships with other countries, it is even connected to several corporate misconducts on the other side. The investigation process was imposed on hundreds of companies. The confidential documents were nurtured and revealed many of the cases. It was the worst scenario of a management discrepancy. It has been seen that most of the Australian firms fell under such allegations due to such situations. Le ighton Holding has captured the largest position among the construction companies in Australia ensuring the market value of near about $7 million (Home - CIMIC Group, 2016). However, such allegations and the issues created the negative impacts on the organisational sustainability. However, the skilled efforts of the board members were really appreciable to mitigate such risks. Issue 2: Another most prominent issue was found due to the inaccurate media releases in the year of 2013. The company tried to engage the stakeholders and the internal employees for better management functionalities (Wiggins, 2015). The management wanted to involve the employees for the better performance attributes that can ensure the quality work. However, the irrelevant media releases against Leighton Holdings somewhat affected the organisational reputation. However, David Stewart, the CEO managed the situation in a significant way. Associated Board of Directors David Stewart was the Chief Executive Officer during the period when the crisis emerged. Apart from him, Adele Ferguson, Tony Abbot, and Malcolm Maiden were also associated with the board in 2013 (Directors-resumes.2016). The chairman, Bob Humphris also reacted during this situational occurrence. Role of the Board Members In order to maintain the business sustainability for the future run, the company believes in undertaking the efficient corporate governance procedure. Along with such initiatives, the company is even focusing on compliance and risk management practices, which are helpful enough in dealing with situational crisis (Our Leaders, 2016). In order to maintain the good governing practices, the regulatory bodies are aligned to prepare the auditing and financial report. The set of rules under the corporate codes are maintained to support the organisational functionalities. If any of the directors is absent during the time when the decision is needed to be undertaken, R L Seidler plays the role of the alternate director. On the other hand, it is seen that L S Griffiths is appointed as company secretary who deals with the administrative purposes. Apart from them, the skilled leadership team is also contributing much to the organisational success. The members are A Muriel, J Grogan, M Fernandez, L S Griffiths, A Valderas, and L Interligi. It is important to mention that the effective corporate governance procedure is determining the process of reviewing the imposed policies that depends on the legal structure and discloses the revenues. It is one of the major sources of stating the income statement in the annual report. The company maintains the proper ASX standards to prepare the annual report (Good Governance Guide, 2014). The maintenance of the positivity while dealing with the government is one of the significant traits of the company. CIMIC group has focused on building the efficient relationships with the stakeholders, as they are the major priorities. Conclusion The study discussed the corporate governance issues occurred during 2013 when Leighton Holding faced the allegations against the corruptive activities. Maintaining the effective level of the corporate governance procedure requires the concentration on the legal structure that is set to meet the organisational objectives. Therefore, it has been seen that the management and the board members together facilitate the entire organisational functionalities in a significant way. However, the association of the guidelines presented by CEO and the time management determines the organisational success more specifically. CIMIC group has focused on building the efficient relationships with the stakeholders, as they are the major priorities. Maintaining the effective level of the corporate governance procedure requires the concentration on the legal structure that is set to meet the organisational objectives. Therefore, it has been seen that the management and the board members together facilitat e the entire organisational functionalities in a significant way. However, the association of the guidelines presented by CEO and the time management determines the organisational success more specifically. References Baker, N. (2013). Leighton Holdings directors blamed over graft. The Sydney Morning Herald. Retrieved 27 September 2016, from https://www.smh.com.au/business/leighton-holdings-directors-blamed-over-graft-20131003-2uxjq.html Corporate Governance, 2016. Online. Retrieved from https://www.cimic.com.au/our-approach/corporate-governance Accessed on 17 September 2016 Directors-resumes.2016. Online. Retrieved from https://www.cimic.com.au/our-approach/directors-resumes Accessed on 17 September 2016 Giov, F.2015. Auditing Essentials. Research Education Assoc., 2015 Good Governance Guide, 2014. Online. Retrieved from: https://www.governanceinstitute.com.au/media/651535/ggg_issues_consider-audit_risk_committees.pdf Accessed on 17 September 2016 Home - CIMIC Group. (2016). Cimic.com.au. Retrieved 27 September 2016, from https://www.cimic.com.au/ Investor-And-Media-Centre, 2016. Online. Retrieved from: https://www.cimic.com.au/investor-and-media-centreAccessed on 17 September 2016 Kopnina, H. Blewitt, J.2014. Sustainable Business: Key Issues: Issues in Environment and Sustainability. Routledge Our Leaders, 2016. Online. Retrieved from: https://www.cimic.com.au/our-approach/people-and-careers/our-leaders Accessed on 17 September 2016 Wiggins, J. (2015). Leighton to change name to CIMIC in wake of corruption allegations. The Sydney Morning Herald. Retrieved 27 September 2016, from https://www.smh.com.au/business/leighton-to-change-name-to-cimic-in-wake-of-corruption-allegations-20150320-1m40j3.html

A soldiers Tale Essay Example For Students

A soldiers Tale Essay You are on a small boat, cramped with scruffy men outfitted in full combat gear. Nervous and pensive they shift about, while you stand and wonder, What the hell is going to happen to me? Suddenly, an older man yells, Get ready! Were going in! The boat slows down, and a ringing bell goes off. The front ramp slowly opens forwardand then all hell breaks loose. A hail of bullets rips and thunders, tearing up your comrades into pieces of flesh and organs, spewing forth the liquid of life. Yet you survive, diving into the cold, murky waters below. The bullets are not content with the open air, and dive below, chasing after you like a dog to fresh meat. You see other men, wearing the same combat fatigue that you do. You struggle to bring your head above the water. Thunder and lightning split the air, striking down your friends, while grim men, cold as ice, plug away at their 150mm guns. It is a barrage on your senses, the smell of ozone, the crackle of gunfire, the sight of death, the taste of salt water, and the coldness of the sea. You struggle out of the water and take cover behind a creature of steel, a device to block tanks, most likely. You hide behind there, while you hear men die, their screams burning into your mind. You see men fight, some die, some live, yet you still hid. Nighttime comes, and with it, silence. You decide then, to leave your cover, and venture out, into the killing fields. It is quiet, and you see other men with rifles in their hand, congregating together. You join them, and devise a plan to destroy the grim men. You and other men take black tubes of death, Bengolers, and insert them into the rough terrain. They explode with a flash and bang, and you charge with the men, ready to attack. This might sound like a movie about World War II, maybe Saving Private Ryan. However, this is no movie. This is real life. That was the story of my granduncle, Bill Zimmerman. He was a corporal, leader of his platoon, in the general infantry. He was only 19 years of age. He survived D-Day, and went on to fight the Battle of the Bulge, and he survived there too. This is the story of the day known as D-Day, the day the tides turned for the Allies. Twenty years after the end of the First World War a man named Adolph Hitler of Germany began a Second World War. On September 1, 1939 Germany invaded Poland, which had a treaty with France and England to protect them. The English, French and Polish were all unprepared to fight, and as a result were beaten terribly. By the next spring France had been totally taken by the Germans. While Germany and their allies, Italy, controlled all of the western part of Europe, England, France and now America had to figure a way to take the control of Europe again. Their decision was to try and storm a beach in Normandy, France. It would be one of the bloodiest war battles in U.S. History. In 1942 General Eisenhower, Supreme Allied Commander, had warned Germany to, Beware the fury of an aroused democracy. On D-Day, June 6, 1944, the Allies mounted the largest amphibious assault in history and made true Eisenhowers warning. The invasion force consisted of more than 5,000 ships, 1,200 warships and 13,000 airplanes. Some 90,000 U.S., British, Canadian, and free French troops landed on the beaches of Normandy while about 20,000 more came by parachute or glider. The Invasion had been in preparation for a year. Over 55,000 brave American soldiers stormed the beaches of Normandy, an appalling 2,700 Americans had took their last steps of life defending their country, their world, and everything they stood for.

Qualitative Analysis Essays - Analytical Chemistry, Precipitation

Qualitative Analysis Qualitative Analysis Introduction: Qualitative analysis is used in the determination of the identity of a substance. It is different from quantitative analysis, which deals with the determination of the amount of a substance. In this experiment, qualitative analysis techniques are used to determine whether or not a sample contains a certain ion. When using this method, an unknown and a reactant are mixed. The result of the reaction leads to a conclusion about the presence or absence of certain ions in the unknown. Many ions react in similar ways, and although the addition of one reagent to an unknown may not identify the ion, it limits the possibilities as to what the ion could be. A sequence of reactions used to analyze a sample is called a scheme, and it usually requires a large number of reagents and separation steps. For this experiment, the unknown may contain anywhere from 2 to all of the following cations and anions: Cations Anions Ag+ Cl- Ba2+ SO42- Fe3+ PO43- Cu2+ Cr3+ The following reagents are used to identify the ions: 1M H2SO4 2M HCl 2M NH4OH (labeled as NH4+) 2M NaOH .1M Ba(NO3)2 (labeled as .1M Ba2+) .1M AgNO3 (labeled as .1M Ag+) The first four are used to identify the cations, and the last two, used in conjunction with the first four, are used to identify the anions. The identification of the ions is mainly based on solubilities. This means that something must be known about the solubility characteristics of the different ions in the presence of the available reagents. The point of the first part of the experiment is to learn which reagents cause the ions to form precipitates, and which reagents dissolve the precipitates formed by the ions. This information is used to make the flow charts for the identification on the unknown ions. For example, it is important to know that a certain reagent will dissolve the precipitate formed by one ion, while it will not dissolve the precipitate formed by another ion. This can be used to distinguish between two different precipitates present in a solution, or to confirm which ion formed the precipitate and therefore was present in the solution. When carrying out the reactions, avoid adding an excess of reagent to the solution. This is because some precipitates redissolve in an excess of the reagent. Therefore, in cases where one drop of reagent produces a precipitate, 3 or more drops could completely dissolve the precipitate without it ever being visible to the eye. This would cause a large error in the scheme developed to identify the unknown ions. Experimental: The first part of the experiment consists of reacting the cations and anions with the reagents in order to see what the reaction will result in (precipitate or no precipitate). The cations were each reacted with the first four reagents listed in the introduction (H2SO4, HCl, NH4+, and NaOH). Then, the anions were each reacted with Ba2+ and Ag+. This was done by placing 2 drops of the ion in the test tube and then adding 2 drops of reagent. Each cation was reacted with each of the 4 reagents before moving on to the next cation to be tested. Prior to performing the reactions, a chart was made like the one in the data and calculations section. As each reaction was performed, the chart was filled in with the observation of what happened. If there was no change, NR was written in the chart for ?no reaction.? If a precipitate formed, the color of the precipitate was written in the chart. If there was no precipitate but there was a color change in the solution, that was also recorded. As each reaction was carried out, it was sometimes difficult to determine whether a precipitate formed or not. If there was uncertainty, the test tubes had to be placed into the centrifuge in order to separate the precipitates from the solution. There are some very important things to remember when using the centrifuge. First, when tubes are placed in the centrifuge, a tube with an approximately equal volume of solution should be placed exactly opposite each sample tube to counterbalance it (use a test tube filled with an equivalent amount of water if necessary). Second, the centrifuge should come to a stop before it is opened and the test

Internal Business Processes Perspective Wal

Internal Business Processes Perspective Wal To improve the response time to customer request and speed up times transactions. The company is adapting to internet shopping and has set up a separate subsidiary to handle the internet purchases. This is in addition to the company policy of having more than one register open at a counter so that payments by customers are handled faster.Advertising We will write a custom essay sample on Internal Business Processes Perspective Wal-Mart specifically for you for only $16.05 $11/page Learn More Reduced transaction time is targeted at increasing the efficiency of the company business operations as indicated in its vision of achieving excellent operational efficiency. The company will rely on the customers’ value for efficient service that will drive them to the Wal-Mart store rather than individual online supply stores. The company has to ensure that its inventory management and shipment of goods purchased online are synced and backed up to provide a robu st system that builds customer’s trust. To this end, the company is includes an order tracking feature and a gift return option ([emailprotected], 2000). To enhance its internal control department to be able to control the company’s growth imperative so that they company suffers less from problem associated with its big size. The company can measure its success in controlling the company growth through an audit on its return on investment. Investments that make business sense and increase Wal-Mart’s overall aim of operational efficiency impact positively on the internal business processes of the company. These investments are impact on the organizational aspect of the business eliminating losses of time or equipment. For example, technological investments leverage on the overall business strategy of being just in time, like the use of Radio Frequency Identification (RFID) tags to track inventory from suppliers to consumers that eliminated any blockages along the supply-chain management system. The placement of RFID tags on inventory also reduces the tendency of employees to steal from the company because the technology improves and speeds up tracking (Malhotra, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Abolish all excesses, through reduction, recycling and reuse of all supplies that moves into the company’s stores, by 2025. To achieve this objective Wal-Mart intends to reduce the level of packaging within its store supply chain by five per cent by 2013. The company is developing sustainable packaging solutions in conjunction with its suppliers. In addition, the company has implemented a strategy that persuades customers to buy reusable bags for shopping. The objective has targets customer satisfaction in a green conscious environment and aims at increasing the overall efficiency of the companies operation, which reduc es costs in the long term that would otherwise be attributed to waste management. Reusable bags will assist the company to cut its plastic bag excesses by a third by 2013. The company is incorporating various environmental sustainability efforts such as making dog beds out of tattered plastic bottles. The company runs fifteen supply trucks on biofuel out of the grease collected from its chicken roasters. In addition, the company seeks to test four new types of fuel-efficient trucks. Other notable actions include the installation of solar power system on its Mexico store and adoption of a new sustainable design of its stores that incorporate recycled chimneys and use of soya beans instead of plastics to create floors (Environmental Leader, 2009). The objective on reducing waste adds to the financial objective of cutting expenses because it saves on costs on the excess purchases. Recycling also lowers costs for purchase of new material and saves the company of legal requirements on su stainability. Increasing the company’s presence on the internet and making the online shopping system robust builds customer satisfaction and results to word of mouth advertising that is a boon to the profitability of the company as it increases overall purchases.Advertising We will write a custom essay sample on Internal Business Processes Perspective Wal-Mart specifically for you for only $16.05 $11/page Learn More References Environmental Leader. (2009, April 20). Wal-Mart Wants to Eliminate All Packaging Waste by 2025. Retrieved from https://www.environmentalleader.com/ [emailprotected] (2000). Walmart.com Round Two: Jeanne Jackson Does Some Remodeling. Retrieved from [emailprotected]: https://knowledge.wharton.upenn.edu/article/walmart-com-round-two-jeanne-jackson-does-some-remodeling/ Malhotra, Y. (2005). Integrating knowledge management technologies in organizational business processes: getting real time enterprises to deliver real business pe rformance. Journal of Knowledge Management, 9(1), 7-28. Objective Measure Target Action To improve the response time to customer request and speed up times transactions. The company will rely on the customers’ value for efficient service that will drive them to the Wal-Mart store rather than individual online supply stores. The company is adapting to internet shopping and has set up a separate subsidiary to handle the internet purchases. This is in addition to the company policy of having more than one register open at a counter so that payments by customers are handled faster. Increasing the efficiency of the company business operations as indicated in its vision of achieving excellent operational efficiency. Â  The company has to ensure that its inventory management and shipment of goods purchased online are synced and backed up to provide a robust system that builds customer’s trust. Inclusion of an order tracking feature and a gift return option. Â  To enh ance its internal control department to be able to control the company’s growth imperative so that they company suffers less from problem associated with its big size. Â  The company can measure its success in controlling the company growth through an audit on its return on investment. Investments that make business sense and increase Wal-Mart’s overall aim of operational efficiency impact positively on the internal business processes of the company. Â  These investments are impact on the organizational aspect of the business eliminating losses of time or equipment. Â  Use of technological investments that leverage on the overall business strategy of being just in time, like the use of Radio Frequency Identification (RFID) tags to track inventory from suppliers to consumers that eliminated any blockages along the supply-chain management system. The placement of RFID tags on inventory also reduces the tendency of employees to steal from the company because the techno logy improves and speeds up tracking. Â  Abolish all excesses, through reduction, recycling and reuse of all supplies that moves into the company’s stores, by 2025. Leader, 2009). Â  To achieve this objective Wal-Mart intends to reduce the level of packaging within its store supply chain by five per cent by 2013. The company is developing sustainable packaging solutions in conjunction with its suppliers. In addition, the company has implemented a strategy that persuades customers to buy reusable bags for shopping. Â  The objective has targets customer satisfaction in a green conscious environment and aims at increasing the overall efficiency of the companies operation, which reduces costs in the long term that would otherwise be attributed to waste management. Â  Reusable bags will assist the company to cut its plastic bag excesses by a third by 2013. The company is incorporating various environmental sustainability efforts such as making dog beds out of tattered plasti c bottles. The company runs fifteen supply trucks on biofuel out of the grease collected from its chicken roasters. In addition, the company seeks to test four new types of fuel-efficient trucks. The installation of solar power system on its Mexico store and adoption of a new sustainable design of its stores that incorporate recycled chimneys and use of soya beans instead of plastics to create floors. Relationships to other objectives The objective on reducing waste adds to the financial objective of cutting expenses because it saves on costs on the excess purchases. Recycling also lowers costs for purchase of new material and saves the company of legal requirements on sustainability. Increasing the company’s presence on the internet and making the online shopping system robust builds customer satisfaction and results to word of mouth advertising that is a boon to the profitability of the company as it increases overall purchases.

Marketing Mix Strategy for John Lewis Essay Example | Topics and Well Written Essays - 4250 words

Marketing Mix Strategy for John Lewis - Essay Example   Objective for John Lewis John Lewis is based upon ownership structure and commercial success that are unique in nature and built upon partnership reputation. Thereby, the overall objectives of the organisation should focus upon partners, customers and profit. Partners should achieve personal satisfaction in being one of the members of a co-owned enterprise, employ and preserve loyal customers through their application of their continuous trust and should make adequate profit to continue commercial vitality with expectation and profit sharing among members (John Lewis, 2011). 1.1. Marketing Objectives Marketing objective will be towards the achievement of overall goals of the business. There are objectives that are related to product. John Lewis needs to launch more product lines either through their own brands or through collaboration with other brands in different parts of the world (Mesure, 2005). Production cost and other costs need to be reduced so that products are affordabl e and competitive pricing is maintained. There are certain merchandises that have gained high sales volumes. Also, many of the merchandises experienced low sales volumes. Strategy needs to be developed to manage the product lines according to own brand and other brands that are associated with high and low margin. 2.0. Environmental Analysis 2.1. Political Environment The government of the UK encourages the retailers to offer mix job opportunities from locally-based, flexible jobs to highly-skilled and higher-paid jobs. This industry is high with regards to staff turnover. However, the model of John Lewis ensures that the employees are loyal to the company. 2.2. Economic Environment Economical factors have the influential power to affect John Lewis and Waitrose in terms of price, profit and cost. Due to financial crisis, there has been increase in the level of unemployment. This tends to affect the demand for goods and services (Adair & Et. Al., 2009). The economic factors are at th e certain point of time, out of control of John Lewis and have its effect on the company’s performance and thus marketing mix can be intense. The slowdown in market will affect John Lewis in non-food category and Waitrose in food category. However, this is not under the control of the company.  

Reasons why a Large Company in One Country Might Wish to 'Go Global' Essay

Reasons why a Large Company in One Country Might Wish to 'Go Global' and the Various Ways it Could Expand its Operations Oversea - Essay Example Going global has become the norm because it offers the companies a range of opportunities to move ahead further and increase their profits in the long run (Orr & Sohal). It makes them realize their due potential and the risks that they could take to achieve supremacy within their line of business. Nearly all companies wants that it expands its operations within the far flung areas of the world in order to increase its sales and bring new customers into the equation. The large companies are no exception to this rule as they look to exploit the weaknesses of their competitors and build upon the strength that possesses within their folds. What is even more significant is the fact that these companies have started to understand the nuances related with growing far and wide which essentially allows them to develop in an out and out manner. The senior management domains within these companies are looking at exploring newer markets because they believe that the unique customers provide a go lden opportunity for the company under consideration and the outsourcing debates are also settled in an amicable way (Townsend, Cavusgil & Yeniyurt, 2004). This is indicative of the numerous discussions that are being done within the going global perspectives and which have more or less touched upon the new understandings of growth and development for the sake of the companies in the modern times. These companies are doing their best to find out where the opportunities lie and what is it like to tap them before their competitors are able to do just the same. Hence the intention is to bring along all the necessary resources and find new avenues and routes which will eventually build upon the profits and expand left, right and center around the world. The companies are therefore looking at areas from where they can cut down on costs and bring in more profits. This debate comes directly under the realms of the outsourcing ones because third world countries are seen as the most helpful ones, where they bring cheap labor with them yet look at establishing offices which cut down on costs immensely. In essence, the entire world has come out as a whole new ball game for the companies which earlier used to believe in a single local marketplace. Now the times have changed and that too for all the right reasons as has been evidenced by recent examples of some companies which have made it big around the world by exploring newer markets (Gregory & Shi, 1998). One of the other reasons behind companies going the global way is because they have started to realize that just being limited to a single place would not allow them to grow beyond a certain measures. Thus they need to enact strategies and find pathways which will double or tripe their expected sums in the coming times. This is the reason why these companies are always on the look out for newer markets, diversified product forms tailored for new and potential customers, and local market suited products and services. I n essence, the role of the companies within such a fray is a precisely sensitive one since they have to decide who to hire, where to purchase all the resources and how to go about doing operations within a new country which effectively is quite a risky process. The companies have also realized the fact that the local laws and regulations are also something which must be

Human Relations - Conflict Resolution - Cowan Essay

Human Relations - Conflict Resolution - Cowan - Essay Example The central idea concentrates on the role of conflict in Organizations. Conflicts come under three categories: internal, interpersonal and intrapersonal. Proper management of conflict helps to improve efficiency and output of an Organization. Cowan points out that the key to success is to take advantage of conflict, not to yield. Difference in conflict resolution method used creates the difference between well and poorly managed conflict. The sources of conflict in an organization are: ideas, opinions and issues. Well managed conflicts fabricate positive change which reshapes the culture of an Organization. It is to be pointed out that conflict destroys trust among individuals, groups, and Organization. The work-‘Taking Charge of Organizational Conflict: A Guide to Managing Anger and Confrontation’ by David Cowan, points makes clear that:â€Å"Conflict has as much potential for producing positive results as it does for generating negative results.† (Cowan, 2003, p . 68) conflicts have the capacity to generate positive and negative results. The only difference is that how one confronts it. Next idea deals with the topic of understanding the nature of the conflict and how it affects one’s individuality. Evaluation of the conflict says that there is no good or bad conflict, but just conflict. When an Organization is diverse with manpower, there is high chance for conflict. But when diversity is considered as an asset, it is no more an issue. Cowan make clear that there is creative energy underlying most conflicts. So it is better to take advantage of conflict, not to ignore it. The next idea deals with the conditions that generate conflict, its dynamics and its organizational consequences. Cowan points out that dialogue is important in conflict resolution and it is essential to provide a medium for dialogue to deal with conflicts. During dialogue, listening plays an important role and is closely connected to conflict resolution strategy. In managing

The Outline Of Cloud Computing Information Technology Essay

The Outline Of Cloud Computing Information Technology Essay Cloud computing is something where Internet is commonly visualized as clouds with computation being done through the Internet. Database resources can be accessed via Internet from anywhere without the need to worry about maintenance or management of actual resources. Data of multiple customers is stored at one common location. Cloud computing should have proper techniques for proper segregation of data to ensure data security and confidentiality. Security measures are needed to make sure that data of one customer does not affect another customers data. Providers of cloud computing must be equipped with proper disaster recovery policies. Key terms Saas, Iaas, Paas, SOA, Grid Computing, Resource sharing, Web2.0 Introduction In the recent years, cloud computing has grown from being a promising business concept to one of the fastest growing segments of the IT industry. But as more and more information on individuals and companies is placed on cloud, we need to consider how safe an environment is. Cloud computing is an independent platform in terms of computing. The best example of cloud computing is Google Apps where any application can be accessed using a browser and can be deployed on thousands of computer through the Internet. Architecture Characteristics of cloud computing a) Dynamic computing infrastructure Foundation for the dynamic infrastructure is a standardized, scalable and secure physical infrastructure. Levels of redundancy must be implemented to ensure high levels of availability but is must be easy to extend as usage growth demands it without architecture rework. b) IT service centric approach Users of the cloud generally want to run some business service or application for a specific, timely purpose which means giving preference to quickly and easily accessing a dedicated instance of an application or service. c) Self service based usage model Self service provides users the ability to upload, build, deploy, schedule, manage and report on their business services on demand. d) Minimally or self managed platform For a service provider to efficiently provide a cloud for its constituents, they must leverage a technology platform that is self managed. e) Consumption based billing Cloud computing is usage driven. Consumers pay for only what resources they use and therefore are charged or billed on a consumption based model. Types of services The main services provided by cloud computing service model can basically be divided into three main categories namely Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). Infrastructure-as-a-Service (IaaS) provides virtual servers with unique IP addresses. Also, it provides blocks of storage on demand. Customers benefit from an API from which they can control and manage their servers. This service is also known as utility computing since the customers can pay for exactly the amount of service they use. It provides grids, clusters and virtualized servers, networks, storage and systems software designed to expand or substitute the functions of an entire data center. The best example of IaaS is Amazons Elastic Compute Cloud [EC2] and Simple Storage Service. Platform-as-a-Service (PaaS) is a set of software and development tools that are hosted on the providers servers. Developers can create applications using the providers APIs. PaaS basically provides virtualized servers on which users can run existing applications or develop new ones without being worried about maintaining the operating systems, server hardware, load balancing or computing capacity. PaaS also allows a lot of scalability by design. Google Apps is one of the most famous Platform-as-a-Service providers. Other good examples include Microsofts Azure and Salesforces Force.com. The third type which is Software-as-a-Service (SaaS) makes the broadest market. It is the most widely known and broadly used form of cloud computing. In this service, the providers allow the customers only to use their applications. The software through user interface interacts with the user. However, these applications are provided through a Web browser, and not by a locally-installed application. It reduces worries to a great extent about application servers, storage, application development and other common concerns of IT. Salesforce.com, Googles Gmail and Apps, instant messaging from AOL, Yahoo and Google, Twitter and VoIP from Vonage and Skype are some common examples of SaaS providers. Example of cloud architecture Amazon s3 cloud computing- The Amazon S3 provides a web service interface for the storage and retrieval of data in the cloud. Setting a maximum limits the number of objects that can be stored in S3. S3 uses the concept of buckets as containers for each storage location of objects. The data is stored securely using the same data storage infrastructure that Amazon uses for its e-commerce web sites. Security issues Securing confidential data is an important area of concern as unauthorized users may get access to it. Large organizations dealing with sensitive data have laid out regulatory compliance policies. Sometimes the network utilizes resources from another country or they might not be fully protected, hence the need for appropriate regulatory compliance policies. In cloud computing, it is very common to store data of multiple customers at one common location. Cloud computing should have proper techniques where data is segregated properly for data security and confidentiality. Breached security system Providers of Saas and Paas boast of robustness of systems claiming that security in cloud is tighter than in most enterprises. Risks involved The idea of multi tenancy and decoupling between specific hardware resources and applications exists at the heart of cloud infrastructure. Companies need to be vigilant. An important measure of security often overlooked by companies is how much downtime a cloud service provider experiences. Change in the software Companies need to know whether a software change might actually alter its security settings. Local law and jurisdiction Data that might be secure in one country may not be secure in another. Users of cloud do not know where their information is held. Incentives of CC It is ideal for a small firm that has to occasionally batch process a ton of calculations to produce a data product. It is cheaper and economies of scale make cloud computing more economical. Organizations and individuals can benefit from mass computing and storage provided by large companies with stable and strong cloud architectures. Companies that desire to build massive, scalable environments, utilizing virtualization and cloud computing will increase their future margin of success. It may be more environmental friendly. Reducing the number of hardware components needed to run applications on the companys internal data center and replacing them with cloud computing systems reduces energy for running and cooling hardware. By consolidating these systems in remote centers, they can be handled more efficiently as a group.

Iagos Motivations :: essays research papers fc

Every good play has a great villain. Othello by William Shakespeare is no exception. In writing Othello, Shakespeare took characters he had gotten from an Italian short story, and developed them further. I would not say Shakespeare created Iago, but he definitely made Iago the evil man that everyone knows him to be. Iago may be one of the greatest villains of all time. He was honest, loyal, and brave in all of the other characters’ eyes. However, in reality he was a cruel, deceitful, immoral man. As with every great villain, Iago had to have been motivated by something. Although it is debatable, I believe the main motivation behind his villainy is his repressed homosexuality, and his attraction to Othello.   Ã‚  Ã‚  Ã‚  Ã‚  There are many different views on what motivated Iago to set out to destroy so many innocent people. Many critics argue the not being promoted is his only motivation. Clearly, Iago’s ego was shattered when he was not promoted, however, it seems to be just another excuse for hating Othello. Thomas Wilkes believes that Iago’s motivation for wanting to destroy Othello was based only on him not being promoted to lieutenant. He says that Iago had â€Å"no other real motive for his villainy.† Wilkes recognized that Iago stated other possible motives, but argues that he only used them to deceive Roderigo. Wilkes’ opinion is a very popular one, but I believe that the real motivation is more complex than his not being promoted. If that was the only reason, why did he not stop scheming after Othello made him lieutenant?   Ã‚  Ã‚  Ã‚  Ã‚  Stanley Edgar Hyman believed that Iago was just plain evil. Actually, that he was, in fact, Satan. He says that Iago is motivated by the fact that he is Satan or a figuration of Satan, eternally fixed in posture of hatred of God and envy of man. He wins the souls of men by promising to gratify their desires: Roderigo’s for Desdemona, Cassio’s for his return to favor, Othello’s for certainty (perhaps the certainty of guilt). (Hyman 29) Iago manipulates these people so easily. He actually does, in some way, take their souls. Roderigo dies, Cassio gets torn from his lieutenant position, and Othello kills his wife and himself. All of them are ruined by the end of the play, and it was all Iago’s plan. I agree that yes, Iago is evil, but in no way do I think he is Satan.

Nyaya Panchayats Essay

Government proposes to establish Nyaya Panchayats in every Gram Panchayat or a cluster of Gram Panchayats, for providing a system of fair and speedy justice, both civil and criminal, to the citizens at their doorsteps, outside the formal judicial system. The Nyaya Panchayats are proposed to be constituted through the election of the Nyaya Panchas by people residing in the area to which the jurisdiction of the Nyaya Panchayats extends. Provisions are proposed for the reservation for women, Scheduled Castes and Scheduled Tribes to ensure their representation in the Nyaya Panchayats. The Draft Bill defines the civil, criminal and additional jurisdiction of Nyaya Panchayats. In the Draft Bill, conciliation is proposed as a primary means of dispute resolution. Further, Nyaya Sahayaks, who will assist the Nyaya Panchayat in performing their function of dispute resolution, have been proposed. Nyaya Panchayats are proposed as separate and independent dispute resolution bodies, distinct from the Gram Panchayats. The draft Nyaya Panchayat (NP) Bill was circulated to Ministry of Law & Justice, several other Ministries/ Departments and all States/UTs. Based on comments received, some modifications were made in the Draft Bill. The Draft NP Bill is again being circulated for inter-ministerial consultations. The above information was given by the Minister of Panchayati Raj Shri V. Kishore Chandra Deo in a written reply in the Rajya Sabha. Amendment to Article 243 D of the Constitution of India for enhancing reservation for women in Panchayats The Cabinet today approved the proposal for moving an official Amendment to the Constitution (One hundred and Tenth Amendment) Bill, 2009 for enhancing reservation for women in Panchayats at all tiers from 1/3rd to at least 50%. The Constitution (One hundred and Tenth Amendment) Bill, 2009 was introduced in the Lok Sabha on 26. 11. 2009. The official Amendment proposes to add word ‘rural’ before the word ‘population’ as and where the same occur in 1st Proviso of Clause (2) (iii) of the Constitution (One hundred and Tenth Amendment) Bill, 2009. This Provision will apply to the total number of seats filled by direct election, offices of Chairpersons and seats and offices of Chairpersons reserved for Scheduled Castes and Scheduled Tribes. Enhancement of reservation for women in Panchayats will facilitate more women to enter the public sphere and this will lead to further empowerment of women and also make Panchayats more inclusive institutions, thereby improving governance and public service delivery. The addition of word ‘rural’ before word ‘population1 occurring in the 1st Proviso of Clause (2)(iii) of the Rill will reflect appropriate demographic representation of categories of population for whom reservation is made. At present, out of the total elected representatives of Panchayats numbering approximately 28. 18 lakh, 36. 87% are women. With the proposed Constitutional Amendment, the number of elected women representatives is expected to rise to more than 14 lakh. Having more elected women representatives would benefit the entire population of the States and UTs where Panchayati Raj is in existence. Ministry of Panchayati Raj had moved a Bill for amendment to Article 243D of the Constitution on 26. 11. 2009 after approval of the Cabinet for enhancing reservation for women in (i) the total number of seats to be filled by direct election, (ii) offices of chairpersons and (iii) in seats and offices of chairpersons reserved for SCs and STs, to 50% in all tiers of Panchayats. The proposed official amendment, as indicated above, in the original Amendment Bill will be moved in the Lok Sabha at the earliest. All States / UTs are parts thereof to which Part IX of the Constitution applies would be covered (Part IX does not apply to Nagaland, Meghalaya and Mizoram, tribal areas of Assam and Tripura and hill areas of Manipur). Background The Constitutional Amendment Bill for enhancing reservation for women in Panchayats at all tiers from one third to one half was introduced in Lok Sabha on 26. 11. 009 with the approval of Cabinet in its meeting on 27. 08. 2009. The Bill was referred to Parliamentary Standing Committee on Rural Development by Hon’ble Speaker on 21. 12. 2009. The Committee has recommended that word ‘rural’ be added before word ‘population’ occurring in Clause 2 (iii) of the original Amendment Bill in order to maintain better demographic representation to SCs and STs Class. In view of this, it has been decided to make official amendment accordingly in the Bill already under consideration of Lok Sabha.

20 Evocative French Words

20 Evocative French Words 20 Evocative French Words 20 Evocative French Words By Mark Nichol English has borrowed words from other languages indiscriminately, and has done so for hundreds of years. Often, this happens even when a perfectly sound native or imported synonym already exists, but sometimes the new term gains its footing because it expresses a concept better than an existing term, or conveys a connotation or nuance no other single word or phrase does. But speakers and writers of English don’t always use the word as it is intended, leading to semantic drift. In the interests of preserving the purity of some highly evocative terms, here are twenty such words acquired from French: 1. Bà ªte noir (literally, â€Å"black beast†): someone to whom one is averse 2. Cachet (â€Å"seal†): originally, a seal or mark of approval; now, also (and primarily) used in a figurative sense meaning â€Å"prestige† (though it has additional meanings in philately, or stamp collecting) 3. Calque (â€Å"copy†): a literal translation of a word or phrase into one language from another, as in French-to-English vers libre (â€Å"free verse†) or English-to-French seconde main (â€Å"second hand†) 4. Dà ©tente (â€Å"relaxation†): an easing of political tensions; specifically, the thawing of the Cold War during the 1970s 5. Élan (â€Å"rush, impetus†): high spirit or enthusiasm 6. Ennui (â€Å"annoyance†): annoyance or boredom 7. Fà ªte (â€Å"feast, festival†): a celebration, or to celebrate 8. Haute couture (â€Å"high fashion†): High-quality custom tailoring, referring either to specific garments or to the industry; sometimes called simply couture 9. Lagniappe (from yapay, â€Å"to increase,† from the native South American language Quecha, by way of American Spanish and Louisiana French): a merchant’s small gift to a customer; in general usage, a modest bonus 10. Malaise (â€Å"discomfort†): a feeling of poor mental or physical health, or a sense of cultural unease 11. Mà ©tier (â€Å"work, ministry†): a type of work or other activity at which one excels 12. Panache (â€Å"small wing,† from Latin through Italian): flair or flamboyance 13. Parvenu (â€Å"new arrival†): an upwardly mobile newcomer to a socioeconomic class (synonym: â€Å"nouveau riche, or â€Å"newly rich†); the term is pejorative 14. Patois (â€Å"native or local speech†): a nonstandard dialect, especially the speech of uneducated or provincial speakers, or a jargon 15. Raconteur (â€Å"one who recounts†): a storyteller, or anyone skilled at relating anecdotes 16. Riposte (â€Å"retort†): originally the name of a fencer’s offensive response to an attack; now, also refers to the verbal equivalent, either spoken or written 17. Rouà © (literally, â€Å"broken on the wheel†): a hedonistic man (synonyms: libertine, rake); not to be confused with roux, a word for a flour-and-fat mixture used as a thickener 18. Sang-froid (literally, â€Å"cold blood†): self-possession under pressure 19. Savant (â€Å"one who knows,† from savoir, â€Å"to know†): a learned person, especially a specialist; also a shortening of â€Å"idiot savant,† a clinical term for a mentally disabled person with anomalous skill or ability in one area of learning, or a casual term for someone whose knowledge is almost exclusively in one subject 20. Timbre (â€Å"quality of a sound†): the particular characteristics of a musical note or other sound Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†7 Patterns of Sentence StructureUsing "May" in a Question

Oseberg - Viking Ship Burial in Norway

Oseberg - Viking Ship Burial in Norway Oseberg is the name of a Viking ship burial, located near present-day Tà ¸nsberg, Norway, about 60 miles (95 kilometers) south of Oslo, on the banks of the Oslo Fjord in Vestfold county. Oseberg is one of several ship burials in the region, but it is the richest and best preserved of such elite graves. Key Takeaways: Oseberg Ship Burial Oseberg is a Viking boat grave, the interment of two elite women inside a working ship. Created in 834 CE in eastern Norway south of Oslo, the ship and its contents were  remarkably well-preserved.  The ship was likely a royal barge built in 820 CE in western Norway.Completely excavated in 1904, archaeological research has been focused on the analysis and conservation of the recovered artifacts.   Viking Ship Description The Oseberg ship was a karvi, a clinker-constructed ship built almost entirely of oak, and measuring 70.5 feet (21.4 meters) long, 17 ft (5.1 m) wide, and 4.9 ft (1.58 m) deep, from the railing to keel. The hull was constructed of 12 board planks stacked horizontally on either side; the port and starboard upper board planks have 15 oar holes, meaning the ship would have been propelled by a total of 30 oars- the oars were included in the burial. Oseberg was an elaborately decorated ship, with several ornate carvings covering its hull, and it was decidedly not built for strength as a warship might have been. Analysis of the wooden parts of the ship suggested to archaeologists that the ship was originally a royal barge, built in Western Norway about 820 CE and used for short voyages along the coastlines. It wasnt terribly seaworthy, but it was overhauled immediately before the burial. The oars and yardarm were new and not the right size for the ship, and the anchor was too small. Tools found aboard the ship included two small axes, kitchen equipment including a quern for grinding grain located near a butchered ox. The handles on both were well-preserved, with a characteristic herringbone pattern known as spretteteljing in evidence. A small wooden chest was also identified: although it was empty, it is assumed to have been a tool chest. Animals represented in the faunal assemblage included two oxen, four dogs, and 13 horses; there were also sledges, wagons, and a vertical loom. Burial Chamber Gabriel Gustafson excavation: News photo of the Oseberg Viking Ship Burial, 1904. Hulton Archive / Getty Images In the middle of the barge was a timber-built box with a tent-like cover of roughly hewn oak planks and posts. The chamber had been plundered in the 10th century CE- apparently part of ritual disturbances of many mounds during the reign of Harald Bluetooth (911–986 CE), who had ordered the destruction of mounds as part of his Christianization of the Scandinavian people. Despite Harolds efforts, the chamber still included the fragmented skeletal remains of two women, one aged in her 80s and the other in her early fifties. When it was excavated in 1904, the interior of the chamber still contained the remains of several textiles. Some of the textiles may have been bedding, or wall hangings, or both. There were the remains of the womens clothing discovered as well: over 150 fragments of silk were found woven into the garments of the women. Twelve of the fragments were silk embroidery, the earliest found to date in Scandinavia. Some of the silk had been treated with madder and kermes dyes. Some historians (such as Anne-Stine Ingstad, associated with the discovery of Leif Ericssons Lanse aux Meadows camp in Canada) have suggested the elderly woman was Queen Asa, mentioned in the Viking poem Ynglingatal; the younger woman is sometimes referred to as a hofgyà °ja or priestess. The name of Oseberg- the burial is named after the nearby town- might be interpreted as Asas berg; and the word berg is related to the Old High German/Old Anglo-Saxon terms for hill or grave mound. No archaeological evidence has been found to support this hypothesis. Dating the Oseberg Ship Detail of the Oseberg Cart from the Oseberg ship burial, 9th century. Print Collector / Hulton Archive / Getty Images Dendrochronological analysis of the grave chamber timbers gave a precise date of the construction as 834 CE. Radiocarbon dating of the skeletons returned a date of 1220–1230 BP, consistent with the tree ring dates. DNA could only be retrieved from the younger woman, and it suggests she may have originated from the Black Sea region. Stable isotope analysis suggests the two had a primarily terrestrial diet, with relatively small amounts of fish compared to typical Viking fare. Excavation Prior to excavation, the large mound built over the top by the Vikings had been known as Revehaugen or Fox Hill: after the nearby Gokstad ship was discovered in 1880, Fox Hill was presumed to also hold a ship, and clandestine attempts to uncover parts of the mound began. Much of the soil was removed and used for fill before 1902 when the first official survey of what was left of the mound was conducted. Oseberg was excavated by Swedish archaeologist Gabriel Gustafson (1853–1915) in 1904 and eventually written up by A.W. Brogger and Haakon Shetelig. The remarkable preservation of the contents was the result of the weight of the huge mound built above it, which pressed the ship and its contents down below the water table. The ship has been restored and it and its contents have been on display at the Viking Ship House at the University of Oslo since 1926. But over the last 20 years, scholars have noted that the wooden artifacts have become increasingly brittle. Conservation When Oseberg was discovered over a hundred years ago, scholars used typical preservation techniques of the day: all the wooden artifacts were treated to various mixtures of linseed oil, creosote, and/or potassium aluminum sulfate (alum), then coated in lacquer. At the time, the alum acted as a stabilizer, crystallizing the woods structure: but infrared analysis has shown that the alum has caused the complete breakdown of the cellulose, and the modification of lignin. Some of the objects are only held together by the thin layer of lacquer. The Helmholtz Association of German Research Centres have been addressing the issue, and conservationists at the National Museum of Denmark have been working on developing a comprehensive approach to the preservation of waterlogged wooden objects. Although the answers are as yet unclear, some potential exists for the creation of an artificial wood to replace that lost. Selected Sources Bill, Jan. Ambiguous Mobility in the Viking Age Ship Burial from Oseberg. Materialities of Passing: Explorations in Transformation, Transition and Transience. Eds. Bjerregaard, Peter, Anders Emil Rasmussen and Tim Flohr Sà ¸rensen. Vol. 3. Studies in Death, Materiality and the Origin of Time. New York: Routledge, 2016. 207–253. Print. of Power Politics? Antiquity 86.333 (2012): 808–24. Print.Draganits, E., et al. The Late Nordic Iron Age and Viking Age Royal Burial Site of Borre in Norway: ALS- and GPR-Based Landscape Reconstruction and Harbour Location at an Uplifting Coastal Area. Quaternary International 367 (2015): 96–110. Print.McQueen, Caitlin M. A., et al. New Insights into the Degradation Processes and Influence of the Conservation Treatment in Alum-Treated Wood from the Oseberg Collection. Microchemical Journal 132 (2017): 119–29. Print. Nordeide, Sà ¦bjà ¸rg Walaker. Death in Abundance Quickly! The Duration of the Oseberg Burial. Acta Archaeologica 82.1 (2011): 7–11. Print.Vederler, Marianne. Silk for the Vikings. Ancient Textiles Series 15. Oxford: Oxford Books, 2014.

Strategicmanagement Essay Example | Topics and Well Written Essays - 1000 words

Strategicmanagement - Essay Example Its overall performance has been consistently very good and it is moving in the right direction by seeking advice as regards specific strategies and long term objectives in the current market scenario. Nonetheless, in spite of its stellar performance and status, CGC must steadily adapt to the current business practice of path-breaking forays that among things include globalization, mergers and acquisitions, joint ventures, and excursions into unexplored regions notably the Middle East, South Asia and South-East Asia. The economical growth and social progress in these regions, despite their vicissitudes, uncertainties and filibustering elements provide the right environment and prospects for games like golf. Also, CGC must widen its range of product. Big players like Nike and Adidas have entered the golf market. It is time CGC made forays into some products manufactured and marketed by Nike, Adidas, etc, that are not currently in the list of products covered by CGC. Golf has fairly good presence in countries like China, Korea, and India. The game has attracted enough attention at elite business and social levels for formation of golf clubs which include acquisition of large tracts of land even in cities like Mumbai (Bombay) where real estate prices are among the highest in the world. GGC has encountered piracy problems in China, and undoubtedly the p... n at elite business and social levels for formation of golf clubs which include acquisition of large tracts of land even in cities like Mumbai (Bombay) where real estate prices are among the highest in the world. GGC has encountered piracy problems in China, and undoubtedly the problem does not exist in China alone. Apart from taking legal steps, there is the need to address the problem more pragmatically by entering the market through the front door in these regions. China and India have opened up to foreign investments like never before. The best way to begin operations is by getting hold of big names like Kapil Dev to endorse CGC products. Kapil Dev is a former cricketer and has tremendous fan following in India. Apart from Kapil Dev, there are other players, both current and retired, who play golf. Cost of Endorsements Getting big names like Kapil Dev to endorse is expensive. Conservatively, the price could be around US$ 10 million for five years. This is a rough estimate. Other Costs Other costs include sponsorship of golf events and players. It is difficult to provide precise figures. However, CWC could mark their presence with a budget of another US 6 million dollars for 3 years. It will be necessary to appoint an official representative who is conversant with golf to act on behalf of CGC. The annual cost for such a representative will be US$ 250,000 annually to cover salary, house rent and travel. Annual Budget Thus, the total annual budget will be as follows: 1) Endorsement by a big player US$ 2,000,000 2) Sponsorship of events and players US$ 2,000,000 3) Official Representative's salary, rent, travel US$ 250,000 4) Other promotional costs US$ 250,000 Total Cost US$ 4,500,000 Agenda for Return on Investments (ROI) It is not

International marketing Essay Example | Topics and Well Written Essays - 2500 words - 9

International marketing - Essay Example Two parts of the common methodology are especially striking. In the first place, organizations regularly seek after this new business opportunity with an attention to minimizing danger and venture the complete inverse of the methodology normally supported for bona fide start-up circumstances. Second, from a showcasing point of view, numerous organizations break the establishing standard of promoting that a firm ought to begin by examining the business, and afterward, and at exactly that point, settle on its offer regarding items, administrations, and advertising projects. This paper will analyze into Harvey Nichols recently announcement that it targets to open a new store in Doha Festival City area in specifically at Sale Al Hamad Mana in partnership with the Qatari group of business. Macro environmental components influencing the apparel business are those which lie outside little organizations and their rivals. Entrepreneurs have less control of these outer components, and their effect on transforming them is insignificant. Rather, little organizations must adjust to these macro environmental elements, which incorporate customer qualities, innovation, government impact and the economy. The way little organizations adjust to macro environmental elements decides both their capacity to separate themselves from key contenders and general success (Kotler & Armstrong, 2010) Consumer components incorporate standards, cultures, the way of life, demographics as well as the change in population. These components influence the clothing business in diverse ways. Case in point, a little attire maker needs to make styles that engage those of distinctive societies, particularly if those social gatherings speak to sufficiently expansive fragments of its market. Oppositely, dress makers, wholesalers and retailers abstain from making an excess of garments things that fall outside the standards of society, for example, styles worn 100 years

Friend Game Essay Example | Topics and Well Written Essays - 1500 words - 2

Friend Game - Essay Example In the Collin’s article ‘Friend Game’, we identify the abuse of internet services by teenagers who commit suicidal behavior leading to the death of one teenager by the name Megan Meier. The article explains the different roles of each individual in the death of the girl, by sending malicious messages to her which frustrates the girl leading to her sudden death. Despite Tina’s endless trials to find justice for her lovely daughter, she does not get justice, and in return she turns to make the life of Lori Drew miserable. The Drew’s are aware that their daughter is responsible for the death of Megan, but they deny that fact blaming her that she actually took her life. Justice is denied to the Meier’s despite the endless efforts of the reporters who do the investigation to reveal the reality. Meier is a teenager who needs to be protected from malicious actions, and she is protected by the enforced privacy laws and laws governing the use of social media. In my view, she was denied justice is justified by the reasons discussed in the main body of the essay. Megan as an individual lead a natural lifestyle despite the challenges she faced due to her illness, but her parents were in hand to help her cope with the situation. Lori Drew and Megan lived in the same neighborhood, and they were long time friends who played together during their child hood. She was thirteen years and a volley ball player and to crown it all a Chihuahua manic. Despite all this, she led a gloomy lifestyle as she hated herself and could at times need her space something that pissed off her friends who felt neglected when she was not in the mood to play. Like any other girl, she and her age mates lead a social life that they valued so much to their sense of status and acceptance. Through this, she made new friends and exchanged messages about their social life. The sites allow users to rank their ‘top friends’ for the

Failure Analysis Essay Example for Free

Failure Analysis Essay Team D will analyze the organizations Samsung Electronics Company (SEC) and Research In Motion Blackberry (RIM). The study will analyze in depth the success of Samsung and the failure of Blackberry. The paper analyzes how Samsung evolved into one of the largest conglomerates in the world during the past decade the demise of Blackberry and how the company failed. Vision and Mission Statement Samsung Vision Statement, The vision of SAMSUNG Electronics is Leading the Digital Convergence Revolution (Samsung, 2013, p. 1). Mission Statement â€Å"To experience the joy of advancing and applying technology for the benefit of the public† (Samsung, 2013, p. 1.). Established in 1938, Samsung has gone thru many changes. During its various changes, Samsung continues to modify its mission statement according to its own change and to new developments globally. Economic contribution to the nation â€Å", Priority to human resources† â€Å" Pursuit of rationalism are slogans that represent important moments in Samsung’s history. The organization has grown from a national leader to a worldwide consumer leader. The constant fluctuation in the global economy, competition, and operations, Samsung transformed its mission statement in 1990. According to Samsung’s philosophy, We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society (Samsung, 2013, p. 2.). The organizations attitude is a representation of its determination to contribute to the success of people globally. Key factors for Samsung is the dedication, creativity, and talent of its employees. The strong leadership and team support has made endless opportunities for new technology and achieving higher standard of living globally. Leadership at Samsung believe its success is due to its contribution to people worldwide and to the shared prosperity between national boundaries worldwide. This determines how they manage their  company. The objective for Samsung Electronics is to generate the future with its consumers. SEC can be considered as one of very few companies that manage to go beyond mere imitation of global competitors, leverage resources, accelerate the pace of organizational learning and manage to attain seemingly impossible goals ( Hamel and Prahalad, 1989). Vision and Mission Statement Blackberry vision statement, â€Å"Blackberry aims to be the premier center for management development excelling in developing managers of tomorrow; strengthening management capabilities and facilitating policy options to meet emerging challenges†. (Blackberry, 2013, p.1.). Mission statement, â€Å"To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies. (Blackberry, 2013, p.1.) In realizing the above vision and mission, RIM focuses on the following strategic areas: In 1994, Blackberry (RIM) was created. The organization is located in Waterloo, Ontario Canada. Other locations include Europe, United States, Mexico, and Asia Pacific. Blackberry lead the design, fabrication, distributor of its wireless solutions for the global cellular communications market. The creation of combined software, services, and support, Blackberry provided solutions for email, cell phone, SMS, MMS, Intranet, and Internet applications â€Å"The beauty of this device was that users could do all of these functions even as they were striding down the sidewalk, far from any desktop computer† (Kim, 2008). . The organization provided services for Civil Service, local governance, and the private sector. This enabled Blackberry to strengthen and develop into a strong financial, self-supported Institute. The downfall of Blackberry began on January 9, 2007, with the introduction of the iPhone. Apple sold a million iPhones the first week of its release, signaling the era of the smartphone. In a conference call on March 29, 2012 CEO Thorsten Heins stated, â€Å"It is now very clear to me that substantial change is what RIM needs,† (All Thing D, 2012, p. 1.). The CEO is creating something Blackberry has not had for a long time, a vision. . â€Å"We believe that BlackBerry cannot succeed if we try to be everybody’s darling and all things to all people†, (All Things D, 2012, p. 1.). It might be too late but  the organization will undertake a complete review analysis of the way the company operates. Leadership style, management, organizational structure, and culture Samsung Electronics is a worldwide organization with nearly 160,000 employees and operates in countries worldwide. Samsung is devoted to having a healthy organizational culture. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders, shareholders, customers, partners, employees, and local communities around the world. Samsung’s aim is to become one of the most ethical companies in the world that is respected by its stakeholders, Samsung Electronics continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management. Samsung has established a good and safe working environment for its personnel, this improves employee morale and productivity and commitment to the organization. Employees respect all workers despite the positions they have. Workers and leaders have a good relationship that allows both side to work together on workers grievances relating to their work environment. The relationships between the workers and leaders are interactive and workers grievances relating to their working environment and other labor related issues work well. Workers at Samsung will respect all workers despite the roles they play. CEO Kwon Oh Hyun is a commanding leader, almost militarist in leading. In South Korea, this style of leadership is very effective; unlike in the United States a commanding leader for a non-military organization would be ineffective. Kwon Oh Hyun is direct, takes tight control, very demanding, disciplined, and demands immediate compliance within the company, from top to bottom. It is difficult to recognize what leadership style is within Blackberry. What has brought Blackberry to its demise is not having a clear vision from its upper executives. Their leaders had no sense of direction to innovate the organization. Blackberry ten years ago was a leader in the cellular business. Customers who owned a blackberry phone felt important, celebrities, Wall Street investment bankers. Today Blackberry is at jeopardy on becoming obsolete. Blackberry made some critical mistakes, which put the organization in jeopardy. The organization  disregarded the iPhone until it was too late. Prior CEO Lazaridis â€Å"told his employees that no one would buy the iPhone because customers did not want a personal computer on their cell phones.† (Forbes, 2011, p. 2.) Blackberry promoted a culture of unwillingness and closed communication. Upper executives did not want to listen to ideas from below. Additionally, a critical mistake was waiting too long to innovate new products into their product line. Their current product line is a big dinosaur and still look much like their first phones. To further trouble Blackberry, two major outages occurred on April 2007 and again in February 2008, each outage lasted for a few days. Leading Organizational Change Team D would use the Kotter’s Eight Steps Detailed guidance for managing change. First major change is to establish a sense of urgency, in order to create a compelling reason for change. The compelling reason for change is to seek new ways of innovation. Keeping up with the global rapid change in the telecommunications, industry is vital. [Change process theories describe a typical pattern of events that occur from the beginning of a change to the end, and in some cases they describe how earlier changes affect subsequent changes. The theories may identify distinct phases in the process, stages in the reaction of individuals, or effects of repeated changes on people.] (Gary Yukl, 2013, p. 1.) In order to keep Blackberry competitive with the market, the organization must find new products to introduce into the market. Introducing a new lineup of products such as new cell phone models is vital for the company to compete with its competitors. The sense of urgency is creating and updating our products in time to keep up with the competition. The team would create a coalition between upper management to establish the new change for blackberry. The coalition between top executives would facilitate the introduction of the new strategy into our new business plan. A major priority for blackberry and its top executives is to create a clear vision for the upcoming change of the organization. The next hurdle is to widely open up communication barriers and simplify the communication between upper management on down. Blackberry will promote a culture of open communication and willingness for all its employees. The open communication will enable the organization to communicate the vision throughout the company. Good communication will help the organization with employees who resist change. Communication between upper management and employees will help give a clear vision of the change. Inadequate communication will give employees a sense of false information for example believe that change is not feasible, fear of personal failure, loss of status, and economic threat. The CEO will empower other managers to act on the vision by encouraging risk-taking and removing barriers to help solve problems. The new plan will take two years to implement. The action plan will include short-term goals that move blackberry toward the new vision. The change will allow upper management on down to consolidate improvement. All management reassess all changes to include analytical information, the consolidation improvements will allow the organization to make any necessary adjustments in the new programs. All management will have to lead by example and demonstrate the success of the cultural change. The new plan will reinforce the changes by demonstrating the relationship between the new behaviors. The leadership styles will be between transformational and visionary leadership. These leadership styles will inspire the conviction of the new vision and will give blackberry a clear direction to succeed in the new change. Transformational leadership will inspire and develop empowering focus on the new plan. Conclusion During significant change to a company’s structure and strategies, personnel can experience high levels of stress on the job. Prior to executing the strategies, organizations must empower employees to adopt the role of change and encourage them to take action to solve the problems that stresses them. A large piece of the puzzle is communication between upper management on down. Personnel need to feel that they are empowered during the phase of the change. Although few organizations fully acknowledge their role in helping employees, cope with change. Individual reactions to change your complex and most experts agree that people tend to be uncomfortable with change; employees do not want to depart from their comfort zone.

A visit of charity Essays -- essays research papers

A Visit of Charity In the short story of "A Visit of Charity" by Eudora Welty, a fourteen-year-old girl visits two women in a home for the elderly to bring them a plant and to earn points for Campfire Girls. Welty implies through this story that neither the society that supports the home nor the girl, Marian, knows the meaning of the word "charity." Websterà ¢Ã¢â€š ¬Ã¢â€ž ¢s New World College Dictionary defines "charity" as "the love of man for his fellow men: an act of good will or affection." But instead of love, good will, and affection, self-interest, insensitivity, and dehumanization prevail in this story. Welty's description of the setting and her portrayal of Marian dramatize the theme that people's selfishness and insensitivity can blind them to the humanity and needs of others. Many features of the setting, a winter's day at a home for elderly women, suggest coldness, neglect, and dehumanization. Instead of evergreens or other vegetation that might lend softness or beauty to the place, the city has landscaped it with "prickly dark shrubs." Behind the shrubs the whitewashed walls of the Old Ladies' Home reflect "the winter sunlight like a block of ice." Welty also implies that the cold appearance of the nurse is due to the coolness in the building as well as to the stark, impersonal, white uniform she is wearing. Perhaps the clearest evidence of dehumanization is the small, crowded rooms, each inhabited by two older wom...

Customer Perception Towards Branded Carbonated Drinks

STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: * Alcoholic, non-alcoholic and sports beverages * Natural and Synthetic beverages * In-home consumption and out of home on premises consumption. * Age wise segmentation i. e. beverages for kids, for adults and for senior citizens * Segmentation based on the amount of consumption i. e. high levels of consumption and low levels of consumption. If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i. e. everages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: * The qua lity and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. * Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. * Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy. The Carbonated Drinks Industry In India; A Perspective The Rs. 17000 crore market of carbonated drinks industry in India looked really bad just after the â€Å"Pesticide† controversy last year. But some cool promotions and quick reactions by cola companies have handled the crisis satisfactorily. The controversy has thought the industry few lesson or so and in the process consumer and the economy also benefited. â€Å"Colas, contributing more than 50 per cent to fizzy drink sales, saw a huge slide after the pesticide controversy, but are believed to be making a come back. Thanks to increased advertisement spends which is over 20 per cent higher than last year. There is some good news on the non-cola segment. The lime and lemon segments with brands like sprite and 7up have registered a 30 to 40 per cent growth, although on a smaller base. Nevertheless, the battle between two cola giants, Coke & Pepsi, did not go any slow. Rather it has become fiercer. They are now fighting each other even at the local level. That too the trend is as old as start of this millennium. The present scenario of the carbonated drinks market is behaving the way it has all to do with a duopoly situation. A duopoly is a competitive situation where there are two competitors, normally of roughly equal si ze. Although in every place they have local competitors and there is a huge unorganized flavoured water market. Yet again, packaged water is also a competitor to the cola brands and in this category neither of the two cola companies are market leaders. However, as far as the carbonated drinks are concerned there are only two brands, Coke and Pepsi. Therefore, we can safely say that this condition does qualify to be a near duopoly situation and thus there is such intense competition. Unless, the two parties in a duopoly collaborate with each other, which is certainly not the case in the cola market worldwide or in India, this battle is not going to slow down even a bit! Rather, it would grow stronger with every passing day. In a situation like this it is very interesting to observe marketing strategies in general and Product & Pricing strategies in specific of the players, merely because the action of one player is bound to invite similar reaction from the other. As if, the third law of Newton, that ? every action has an equal and opposite reaction? , can‘t fit better in any other situation! In a duopoly like situation, as far as cola industry in India is concerned, it can be said that it is foolish to cut prices unless, one of the two parties has a much lower cost base. But that is not the case in India. In fact, both the companies, Coke and Pepsi, invest heavily in advertising and in distribution through their franchise as well as their own systems. However, a great deal of attention is paid by both companies to cost, particularly in the development of a tightly effective supply chain system in which economies are squeezed out and, wherever possible both overheads and working capital are controlled. Therefore, it is extremely difficult to for both the parties to play with the prices. Rather, it is counter-productive exercise, as when prices are reduced in a particular area by one of the cola brands, the second must follow. If we look into the history of pricing of these two particular players of the carbonated drinks industry, we will see that the first major initiative in the price front took place some years ago when the brand Coca-Cola came back to India. At that point of time colas were available only in 200 ml bottles. Coca-Cola, in it‘s come back trail, broke the tradition by launching Cola in the 300 ml size bottles but at the same price as Pepsi, which was then in a 200 ml bottle. With this strategy, Coke expected to gain advantage in the market especially in India, which is traditionally a highly price sensitive market. However, Pepsi, as being a fierce competitor was prepared for it and soon launched its colas in the 300 ml sizes. Thereby, in India, it was the 300 ml bottle which became the standard in most parts of the country, making the price a parity issue between the two brands. Then, a few years ago, one litre and 1. 5 litre non-returnable PET bottles at a discount in comparison to, a 300 ml returnable glass bottle, the traditional packaging in this product category, was launched by Pepsi. It was a successful move resulting in significant increase in the consumption level especially amongst the loyal consumers in the urban areas. And part of the rule of the game, Coke followed Pepsi in the above move in order to reduce the cost per glass to the consumer. Then came the days of a 500 ml non-returnable PET bottle which was advertised almost totally on the cost of the consumer per 100 ml of cola! Nevertheless, the great advantage that the PET bottles provided is that they have increased home consumption level which was not of much significance compared to out of home consumption till then. And in very recent times the Coke did a u-turn that is price cuts. The latest move of reducing price to the consumer is the very opposite of what has been happening to-date. It has now re-launched a 200 ml bottle at a unit price of approximately 2/3rd of the 300 ml price, thus making retail purchase look cheaper. This strategy was meant to fight consumption pattern of smaller towns and rural areas where two people share a 300 ml bottle. Importantly, by making the bottle smaller it has only reduced unit price without affecting the trade margin. It has been reported that Pepsi has been cutting the price of its 300 ml bottle in some places, until an inventory of 200 ml bottles was built, as an answer to the Coke‘s strike. However, this act of Pepsi might boomerang as there is a strong probability of having some negative effect on the supply chain and other inventory cost in the long run. Competitive Arena The soft drink market all over the world has been witnessing a neck to neck battle between the two major players, Coca-Cola and Pepsi since the very beginning. The thirst quenchers are trying hard to have the major chunk of the pie of carbonated soft drink market. Both the players are spending their energies in building capacity, infrastructure, promotional activities etc. Coca-Cola being 11 years older than Pepsi has dominated the scene in most of the soft drink markets in the world and enjoying leadership in terms of market share. But the Coca-Cola people are finding it hard to keep away Pepsi, which has been narrowing the gaps regularly. The two are posing threats to each other in every nook and corner of the world. While Coca-Cola has been earning most of its bread and butter through beverage sales, Pepsi has a multi products portfolio with some portion from the same business. Aims/Objective In this research we are making an attempt to study which carbonated drink is preferred by consumers around Manipal, and do they take into account factors such as price, brand, taste etc while purchasing a carbonated drink. * Consumer perception towards Carbonated drinks. * To understand buying behavior of consumers. * To recommend for future course of action. CHAPTER 2:RESEARCH DESIGN Research Design: Descriptive research- also known as statistical research, describes data and characteristics about the population. Descriptive research answers the questions who, what, where, when and how. COLLECTION OF DATA 1. Primary data : Based on questionnaire, will be distributed among consumers & direct interview will be taken, to collect the data. 2. Secondary data : Collected from articles, magazines, newspaper research reports and internet. 3. Sampling: Stratified sampling technique will be considered. A sample size of 200 consumers will be selected from Manipal to study. The process of grouping members of the population into relatively homogeneous subgroups before sampling. Proportionate allocation uses a sampling fraction in each of the strata that is proportional to that of the total population. If the population consists of 60% in the male stratum and 40% in the female stratum, then the relative size of the two samples (three males, two females) should reflect this proportion. SAMPLE SIZE This refers to the number of element to be selected from the universe to contribute a sample. The sample should be optimum i. e. it should fulfill all the requirement of efficiency, respectiveness, reliability and flexibility pertaining to the research conducted. It is generally denoted by ‘n’. It can be calculated using the formula:- n = z / e? in case of Infinite population. Where, n=sample size ?=Standard deviation e=error Many a times, the standard deviation of population is not known and sample is not yet taken, rough estimate of the population will given by, Range of Population Distribution 6 Here range is the difference between highest and lowest score. In this case, range = 5-1 =4 Therefore standard deviation, For 95% confidence level, from normal distribution table, z=1. 96 Error, e=0. 1 Substituting these values in the above equation , we get, n= (1. 96 0. 67? )/(0. 1? ) Sample size, n=172. 44 Taking sample size as 200. Random sampling is undertaken for selecting sample from the population SAMPLING ERROR: In any study involving the sampling process, there would normally be a certain amount of inaccuracy in the data collected. This inaccuracy is termed as ‘Sampling Error’. In other words, sampling errors are those errors which arise on account of sampling. Limitations of the Study 1. Some of the respondents refused to fill the questionnaires. 2. The responses may vary as some people did not want to come up with real answers. 3. The people were busy in their own work so they might not have given actual responses. . Limitation of time. 5. The survey is conducted only in few areas of Manipal; hence the results may vary in other parts of the cities. 6. Small sample size. 7. And like any other research the limitation of personal bias of respondents limits the scope of the study. 8. The findings are based on the survey conducted in the month of feb; the results may vary in other months. CHAPTE R 3. DATA REPRESENTATION AND ANALYSIS 3. 1 DEMOGRAPHIC FACTOR Gender of respondents Frequency table: GENDER | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| male| 106| 53. | 53. 0| 53. 0| | female| 94| 47. 0| 47. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | Inference The above pie chart depicts the distribution of the total sample that we had undertaken in our study. We observe here that most of the respondents are male than female. Male respondents are 106 out of 200 respondents whereas females are 94 out of 200. Age of respondents Frequency table AGE | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 0-15| 68| 34. 0| 34. 0| 34. 0| | 16-25| 56| 28. 0| 28. 0| 62. 0| | 26-35| 44| 22. 0| 22. 0| 84. 0| | 36-45| 26| 13. | 13. 0| 97. 0| | 46-70| 6| 3. 0| 3. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | As per respondents, age group of 0-15 people with the frequency of 68 out of 200, 16-25 group people are around 56 , 26-35 are 44 people , 36-45 are 26 people respec tively. 3. 2 PROFESSIONAL FACTOR Frequency table WORK| | | | | | | | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| professional| 26| 13| 13| 13| | | businessman| 18| 9| 9| 22| | | service| 52| 26| 26| 48| | | student| 98| 49| 49| 97| | | others| 6| 3| 3| 100| | | Total| 200| 100| 100| | | Inference As per respondents the student respondent are 98 out of200while service people were around 52 out of 200 ,professional people are around 26 ,businessman people are around 18 whereas 6 of them are in others category. 3. 3 CARBONATED DRINKS Frequency table COLA | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| coca cola| 36| 18. 0| 18. 0| 18. 0| | pepsi| 34| 17. 0| 17. 0| 35. 0| | thumbs up| 52| 26. 0| 26. 0| 61. 0| | 7up| 24| 12. 0| 12. 0| 73. 0| | sprite| 22| 11. 0| 11. 0| 84. 0| | mazza| 16| 8. 0| 8. 0| 92. 0| | fanta| 16| 8. 0| 8. 0| 100. 0| | Total| 200| 100. 0| 100. 0| | | | | | | | | | | | | As per respondents, 52 people out of 200 likes thumbs up, while people loves to drink coca cola , pepsi, 7up, mazza, fanta 36,34,24,22,16,16 respectively Gender vs. age GENDER * AGE Cross tabulation| | | | | | | | | AGE| | | | | Total| | | | 0-15| 16-25| 26-35| 36-45| 46-70| | GENDER| male| Count| 34| 30| 25| 14| 3| 106| | | Expected Count| 36. 04| 29. 68| 23. 32| 13. 78| 3. 18 | 106| | female| Count| 34| 26| 19| 12| 3| 94| | | Expected Count| 31. 96| 26. 32| 20. 68| 12. 22| 2. 82| 94| Total| | Count| 68| 56| 44| 26| 6| 200| | | Expected Count| 68| 56| 44| 26| 6| 200| | | | | | | | | From the respondents, in the age group of 0-15 have 34 males and females respondent respectively. While 16-25 age group have 30 males and 26 females’ respondent respectively. While 26-35 age group have 30 males and 26 females’ respondent respectively. Because they are major consumers of branded carbonated drinkers Gender vs. Occupation GENDER * WORK Cross tabulation| | | | | | | | | WORK| | | | | Total| | | | professional| businessman| service| student| others| | GENDER| male| Count| 20| 12| 23| 47| 4| 106| | | Expected Count| 13. 78| 9. 54| 27. 56| 51. 94| 3. 8| 106| | female| Count| 6| 6| 29| 51| 2| 94| | | Expected Count| 12. 22| 8. 46| 24. 44| 46. 06| 2. 82| 94| Total| | Count| 26| 18| 52| 98| 6| 200| | | Expected Count| 26| 18| 52| 98| 6| 200| As per respond ents, male generally who respondent are majorly students and in female also major respondent were student only. While service people are only 23 as male and 29 as female respondent, professional count is 20 in male and 6 at female. In businessman category 12 are male respondent while 6 of them are female. Gender vs. Prefer branded carbonated drinks GENDER * COLA Cross tabulation| | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | GENDER| Male| Count| 21| 22| 31| 12| 8| 5| 7| 106| | | Expected Count| 19. 08| 18. 02| 27. 56| 12. 72| 11. 66| 8. 48| 8. 48| 106| | female| Count| 15| 12| 21| 12| 14| 11| 9| 94| | | Expected Count| 16. 92| 15. 98| 24. 44| 11. 28| 10. 34| 7. 52| 7. 52| 94| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondent male person like thumbs up are around 31 persons while 21 and 22 people like coca cola and Pepsi respectively. In7up category 12 male respondent and in sprite, mazza, fanta 8,5,7 respectively are there. And in female person like thumbs up are around 21 persons while 15 and 12 people like coca cola and Pepsi respectively. In7up category 12 female respondent and in sprite, mazza, fanta 14,11,9 respectively are there. Gender vs. Effect of advertisement GENDER * ATTRACT Cross tabulation| | | | | | | | | ATTRACT| | | | | Total| | | | creativity| Effect of brand ambassador| idea| frequency| logical| | GENDER| male| Count| 29| 25| 14| 28| 10| 106| | | Expected Count| 25. 4| 26. 5| 11. 66| 26. 5| 15. 9| 106| | female| Count| 19| 25| 8| 22| 20| 94| | | Expected Count| 22. 56| 23. 5| 10. 34| 23. 5| 14. 1| 94| Total| | Count| 48| 50| 22| 50| 30| 200| | | Expected Count| 48| 50| 22| 50| 30| 200| As per respondents, advertisement is mode of marketing where frequency of ads, creativity and effect of brand ambassador for male respondent are 28,29and 25 respectively. While in female has effect of brand ambas sador, frequency of ads and logic of ads are 25, 22 and 19 respectively. Age vs. Preferred branded carbonated drinks AGE * COLA Cross tabulation| | | | | | | | | | | | COLA| | | | | | | Total| | | | coca cola| Pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| Count| 13| 12| 15| 13| 5| 5| 5| 68| | | Expected Count| 12. 24| 11. 56| 17. 68| 8. 16| 7. 48| 5. 44| 5. 44| 68| | 16-25| Count| 8| 11| 9| 8| 7| 7| 6| 56| | | Expected Count| 10. 08| 9. 52| 14. 56| 6. 72| 6. 16| 4. 48| 4. 48| 56| | 26-35| Count| 11| 7| 15| 2| 5| 1| 3| 44| | | Expected Count| 7. 92| 7. 48| 11. 44| 5. 28| 4. 84| 3. 52| 3. 52| 44| | 36-45| Count| 4| 3| 12| 0| 4| 2| 1| 26| | | Expected Count| 4. 8| 4. 42| 6. 76| 3. 12| 2. 86| 2. 08| 2. 08| 26| | 46-70| Count| 0| 1| 1| 1| 1| 1| 1| 6| | | Expected Count| 1. 08| 1. 02| 1. 56| 0. 72| 0. 66| 0. 48| 0. 48| 6| Total| | Count| 36| 34| 52| 24| 22| 16| 16| 200| | | Expected Count| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, 0-15 age group does show that much of variation and as same at other age groups. While the age group of 16-25 show much variation than 46-70 age group pe ople. Age vs. Reason of purchase AGE * LIKE Cross tabulation| | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | AGE| 0-15| Count| 16| 16| 9| 10| 11| 6| 0| 68| | | Expected Count| 13. 6| 17| 10. 88| 6. 8| 13. 6| 5. 44| 0. 68| 68| | 16-25| Count| 9| 14| 9| 4| 15| 3| 2| 56| | | Expected Count| 11. 2| 14| 8. 96| 5. 6| 11. 2| 4. 48| 0. 56| 56| | 26-35| Count| 10| 8| 11| 2| 10| 3| 0| 44| | | Expected Count| 8. 8| 11| 7. 04| 4. 4| 8. 8| 3. 52| 0. 44| 44| | 36-45| Count| 5| 8| 2| 4| 4| 3| 0| 26| | | Expected Count| 5. 2| 6. 5| 4. 16| 2. 6| 5. 2| 2. 08| 0. 26| 26| | 46-70| Count| 0| 4| 1| 0| 0| 1| 0| 6| | Expected Count| 1. 2| 1. 5| 0. 96| 0. 6| 1. 2| 0. 48| 0. 06| 6| Total| | Count| 40| 50| 32| 20| 40| 16| 2| 200| | | Expected Count| 40| 50| 32| 20| 40| 16| 2| 200| As per respondent, 0-15 age groups reasons for purchases of branded carbonated drinks are basically on brand name and taste. While age group 16 -25 group people think price and brand name is the important factor in selection of drink. Other age group thinks taste as one of the factor and as well as brand name, prices are important factor. Null hypothesis: ho: Is taste dependent on the selection of branded carbonated drinks? The results are as shown below with the help of table and graphical representation. COLA * TASTE Cross tabulation | | TASTE| Total| | | very important| important| not important| not at all important| | COLA| coca cola| Count| 5| 19| 7| 5| 36| | | Expected Count| 8. 1| 17. 6| 7. 7| 2. 5| 36. 0| | Pepsi| Count| 15| 8| 9| 2| 34| | | Expected Count| 7. 7| 16. 7| 7. 3| 2. 4| 34. 0| | thumbs up| Count| 5| 33| 10| 4| 52| | | Expected Count| 11. 7| 25. 5| 11. 2| 3. 6| 52. 0| | 7up| Count| 9| 8| 6| 1| 24| | | Expected Count| 5. 4| 11. 8| 5. 2| 1. 7| 24. 0| | Sprite| Count| 5| 13| 4| 0| 22| | Expected Count| 5. 0| 10. 8| 4. 7| 1. 5| 22. 0| | Mazza| Count| 3| 8| 5| 0| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| | Fanta| Count| 3| 9| 2| 2| 16| | | Expected Count| 3. 6| 7. 8| 3. 4| 1. 1| 16. 0| Total| Count| 45| 98| 43| 14| 200| | Expected Count| 45. 0| 98. 0| 43. 0| 14. 0| 200. 0| We can observe here that the respondents takes as taste as important in selection of carbonated drinks. A s taste is one of factor which influence in the selection of carbonated drinks Chi-Square Test | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 31. 655(a)| 18| . 024| Likelihood Ratio| 33. 984| 18| . 013| N of Valid Cases| 200| | | a 13 cells (46. 4%) have expected count less than 5. The minimum expected count is 1. 12. INTERPRETATION: Since the calculated value 0. 024 is less than 0. 05, we reject the null hypothesis and conclude saying that the taste is dependent on the selection of carbonated drinks. Null hypothesis: ho: Are carbonated drinks only popular among the youth? AGE * COLA Cross tabulation Count | COLA| Total| | coca cola| pepsi| thumbs up| 7up| sprite| mazza| fanta| | AGE| 0-15| 13| 12| 15| 13| 5| 5| 5| 68| | 16-25| 8| 11| 9| 8| 7| 7| 6| 56| 26-35| 11| 7| 15| 2| 5| 1| 3| 44| | 36-45| 4| 3| 12| 0| 4| 2| 1| 26| | 46-70| 0| 1| 1| 1| 1| 1| 1| 6| Total| 36| 34| 52| 24| 22| 16| 16| 200| As per respondents, age group 0-15 are 68 respondent where they like coca cola, Pepsi, thumbs up,7up 13,12,15,13 respectively. Age group 16-25 are 56 respondent where they like coca cola, Pepsi, thumbs up,7up 8,11,9,8 respectively. Age group 26-35 are 44 re spondent where they like coca cola, Pepsi, thumbs up,7up 11,7,15,2 respectively. We can observe here that the respondents age factor affect importantly in selection of carbonated drinks. As taste is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 27. 016(a)| 24| . 304| Likelihood Ratio| 31. 222| 24| . 147| N of Valid Cases| 200| | | a 18 cells (51. 4%) have expected count less than 5. The minimum expected count is . 48 . INTERPRETATION: Since the calculated value 0. 304 is higher than 0. 05, we accept the null hypothesis and conclude saying that the age is interdependent on the selection of carbonated drinks. So, carbonated drinks are popular among the youth. Null hypothesis: HO: Is advertisement a major factor in the selection of the brand of carbonated drinks? COLA * LIKE Cross tabulation| | | | | | | | Count | | | | | | | | | | | | LIKE| | | | | | | Total| | | brand name| taste| easy avail| packaging| price| Effect of brand ambassador| others| | COLA| coca cola| 11| 7| 4| 3| 9| 1| 1| 36| | pepsi| 7| 10| 3| 3| 8| 3| 0| 34| | thumbs up| 10| 11| 9| 4| 13| 5| 0| 52| | 7up| 5| 9| 5| 3| 1| 1| 0| 24| | sprite| 1| 6| 6| 4| 2| 2| 1| 22| | mazza| 3| 4| 4| 2| 2| 1| 0| 16| | fanta| 3| 3| 1| 1| 5| 3| 0| 16| Total| | 40| 50| 32| 20| 40| 16| 2| 200| We can observe here that the respondents advertisement affects importantly in selection of carbonated drinks. As advertisement is one of factor which influence in the selection of carbonated drinks Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 32. 104(a)| 36| . 654| Likelihood Ratio| 33. 992| 36| . 564| N of Valid Cases| 200| | | a 34 cells (69. 4%) have expected count less than 5. The minimum expected count is . 16. INTERPRETATION: Since the calculated value 0. 654 is higher than 0. 5, we accept the null hypothesis and conclude saying that the advertisements are interdependent on the selection of carbonated drinks. So, advertisement affects in the selection of branded carbonated drinks. Null hypothesis: HO: Does occupation has a role in selecting the Carbonated drink? WORK * COLA Cross tabulation| | | | | | | | Count | | | | | | | | | | | | COLA| | | | | | | Total| | | coca cola| pepsi| thumbs up| 7up| sprite| mazza | fanta| | WORK| Professional| 5| 4| 7| 2| 3| 2| 3| 26| | Businessman| 6| 12| 0| 0| 0| 0| 0| 18| | Service| 11| 8| 14| 14| 4| 1| 0| 52| Student| 14| 9| 30| 7| 14| 12| 12| 98| | Others| 0| 1| 1| 1| 1| 1| 1| 6| Total| | 36| 34| 52| 24| 22| 16| 16| 200| As per respondent, 30 student select thumbs up as their favorite drink , in businessman category nobody likes other drink rather than coke and pepsi. While in other occupation doesn’t have any definite favorite drinks. Chi-Square Tests | Value| df| Asymp. Sig. (2-sided)| Pearson Chi-Square| 73. 241(a)| 24| . 000| Likelihood Ratio| 77. 160| 24| . 000| N of Valid Cases| 200| | | a 22 cells (62. 9%) have expected count less than 5. The minimum expected count is . 48. INTERPRETATION: Since the calculated value 0. 000 is lower than 0. 05, we reject the null hypothesis and conclude saying that the occupation are dependent on the selection of carbonated drinks. So, occupation does not affect in the selection of branded carbonated drinks. CHAPTER 4: FINDINGS AND CONCLUSION Findings 1. Maximum number of people surveyed is below 15 years because they are major consumers. 2. Out of 200 people 13%are professionals, 9% are businessman, 26% are serviceman, and 49% are students. 3. Out of 200 respondents, 97% of consumers buy cold drinks and only 3% of them do not buy. 4. 9% respondents prefer coke, 18% prefer Pepsi, 12% 7up, 11 % of them prefer Sprite, 9% Fanta, and 23% prefer Thumbs-up. 5. 25% people purchase cold drinks because of taste, 20% people purchase cold drinks because of brand name, 20% people purchase cold drinks because of packaging, 15% people purchase cold drinks because of price, 11% people purchase cold drinks because of brand ambassador, 8 % people purchase cold drinks because of easy availability & 1% people purchase cold drinks because of any other reason. 6. Out of 200 consumers 98% have seen the advertisement and only 2% have not seen the advertisement of any brands. 7. 3% people remember the advertisement of coke, 23% people remember the advertisement of Pepsi, 1% people remember the advertisement of 7up, 6% people remember the advertisement of sprite, 4% people remember the advertisement of Fanta, and 23% people remember the advertisement of Thumbs-up. 8. 24% people remember the advertisement because of creativity, 25% people remember the advertisement because of brand ambassador, 11% people remember the advertisement because of their idea of delivering the message, 25% people remember the advertisement because of frequency of ads, and 15% people remember the advertisement because of logical reason. Conclusion From the analysis of the data collected and from the experiences we have reached the following conclusions: * COKE is most popular amongst its users mainly because of its TASTE, BRAND NAME. Thus it should focus on good taste so that it can capture the major part of the market. But most of the consumers prefer THUMSUP as their 1st preference, then COKE. * We come to the conclusion that visibility affects the sales of project in a very special way. And in terms of the advertisements lays is lacking behind mostly consumers remember the advertisement because of the frequency of add and brand ambassadors, creativity. After acquiring a new customer, there is lot of importance of its retention also. This can be done only by providing extra flavors and good taste. * In today’s scenario, customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal in today’s scenario, so you need to be always on your toes. We feel that there is cut-throat competition between COKE,PEPSI,THUMSUP so to be on top of mind of the customers they need to do something outstanding every time. CHAPTER 5:ANNEXURE QUESTIONNAIRE Dear Sir/Madam, This questionnaire has been prepared with a view to make a STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS . The information will be strictly used for educational purpose only by the students of Manipal Institute of Management (Manipal University) . we would be grateful if you could spare some time in filling up this questionnaire. ) NAME : 2) AGE :a)0-15 b) 15-20 c) 21-35 d) 36-45 e) 46-70 3) Gender : M F 4) Occupation : Professional Businessman Service Student Other 5) Do you drink soft drinks: Yes No 6) If yes which soft drink Brand: Coke Pepsi 7) If No why so?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8) Which carbonated drink do you prefer most: Coke Pepsi 7Up Mountain Dew Thumbs Up Sprite Fanta 9) Which packa ge do u prefer most: Pet Bottle Glass Bottle 10) About Carbonated drink what do you like the most: Brand name Taste Easy availability Packaging Price Brand ambassador Any other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11) What is the importance of taste in a carbonated drink? (Please rate them from 1- 4) 1=>Very Important 2=>Important 3=>Not important 4=>Not at all important 12) Have you seen any advertisements of carbonated drinks: Yes NO 13) Advertisement of which carbonated drinks do you remember the most : Coke Pepsi 7Up Thumbs Up Sprite Mountain dew Fanta 14) What attracted you in the advertisement? (PLEASE RATE THEM from 1-4) Creativity Brand ambassador Idea of delivering the message Frequency of add Logical reason 15) What is your opinion of the brand? Excellent Good Fair Poor 16) What is your monthly consumption? 17) Any suggestions? ____________________________________________________________ __ CHAPTER 6 : BIBILOGRAPHY (i) Research methodology by C. R. Kotari (ii) Websites: www. cocacola. com www. pepsi. com www. wikipedia. com (iii) Doing Quantitative Research in Education with SPSS by Daniel Muijs.